Woodward Associates: Audits

		Direct Response Fundraising Audits Do you know the trends on your direct response file? Woodward Associates performs organizational Direct Response Audits, offering organizations a deeper understanding of trends on their file with respect to the acquisition of new donors and donor development initiatives, while identifying opportunities for improving the overall performance of your program. The audit methodology Woodward Associates employs is custom-designed and based on your fundraising and donor base information, allied on the specific goals and needs of your organization. We begin by identifying key strategic questions regarding your direct response program. These will cover topics such as: How effective are your donor acquisition programs? What is the relative value of donors recruited by those programs? How effectively do your current donor development programs upgrade and retain donors? Based on this research, Woodward Associates then formulates fundraising strategies and developes opportunities for your organization. Integrated Fundraising Audits There is little doubt that traditional direct response fundraising methods of mail and telemarketing will continue to provide the greatest access to donor acquisition and build donor loyalty. But Online is increasingly becoming the “vehicle of choice” for modern donors. During recent years, many organizations have seen the Internet increasingly serve as a tool for membership and donor recruitment, retention, public engagement and communications. Woodward Associates will conduct an overall assessment of your direct response fundraising programs, to highlight where fundraising integrated strategies should be developed to encompass this new trend and increase your base of financial support in the years to come. Internet Effectiveness Audits Through Internet Effectiveness Audits, we review how your current online programs cultivate, steward, and educate donors and supporters for your organization. We evaluate your current online strategies, e-mail appeals, newsletters, special messages, renewal and upgrade testing, while also offering advice on the use of online blogs, special events, auctions, e-mail address acquisition, and corporate workplace giving opportunities. Emergency or Disaster Audits Does your organization have a carefully thought out and integrated direct response strategy in place to meet the public outpouring of donations during emergencies or disasters? Woodward Associates, along with our strategic partners at CMS, have extensive disaster relief fundraising experience with the American Red Cross, Habitat for Humanity and others during the Tsunami, the 2005 Hurricanes and many other disasters. To ensure that your organization is prepared, we: Audit your emergency fundraising readiness plans and make recommendations. Ensure you have dependable, robust integrated online, mail and telemarketing strategies in place. Develop conversion and upgrade campaigns for cultivating those first-time emergency and relief donors in the aftermath of a disaster. Provide projection analysis and developmental models on how larger emergencies or disasters are likely to affect your short-term and long-term fundraising.

Direct Response Fundraising Audits

Do you know the trends on your direct response file?

Woodward Associates performs organizational Direct Response Audits, offering organizations a deeper understanding of trends on their file with respect to the acquisition of new donors and donor development initiatives, while identifying opportunities for improving the overall performance of your program.

The audit methodology Woodward Associates employs is custom-designed and based on your fundraising and donor base information, allied on the specific goals and needs of your organization.

We begin by identifying key strategic questions regarding your direct response program. These will cover topics such as:

How effective are your donor acquisition programs?
What is the relative value of donors recruited by those programs?
How effectively do your current donor development programs upgrade and retain donors?

Based on this research, Woodward Associates then formulates fundraising strategies and developes opportunities for your organization.

Integrated Fundraising Audits

There is little doubt that traditional direct response fundraising methods of mail and telemarketing will continue to provide the greatest access to donor acquisition and build donor loyalty.

But Online is increasingly becoming the “vehicle of choice” for modern donors. During recent years, many organizations have seen the Internet increasingly serve as a tool for membership and donor recruitment, retention, public engagement and communications.

Woodward Associates will conduct an overall assessment of your direct response fundraising programs, to highlight where fundraising integrated strategies should be developed to encompass this new trend and increase your base of financial support in the years to come.

Internet Effectiveness Audits

Through Internet Effectiveness Audits, we review how your current online programs cultivate, steward, and educate donors and supporters for your organization.

We evaluate your current online strategies, e-mail appeals, newsletters, special messages, renewal and upgrade testing, while also offering advice on the use of online blogs, special events, auctions, e-mail address acquisition, and corporate workplace giving opportunities.

Emergency or Disaster Audits

Does your organization have a carefully thought out and integrated direct response strategy in place to meet the public outpouring of donations during emergencies or disasters?

Woodward Associates, along with our strategic partners at CMS, have extensive disaster relief fundraising experience with the American Red Cross, Habitat for Humanity and others during the Tsunami, the 2005 Hurricanes and many other disasters.

To ensure that your organization is prepared, we:

Audit your emergency fundraising readiness plans and make recommendations.
Ensure you have dependable, robust integrated online, mail and telemarketing strategies in place.
Develop conversion and upgrade campaigns for cultivating those first-time emergency and relief donors in the aftermath of a disaster.
Provide projection analysis and developmental models on how larger emergencies or disasters are likely to affect your short-term and long-term fundraising.