Woodward Associates: Campaigns

		Annual Direct Response Fundraising Campaigns Woodward Associates has extensive experience in developing annual direct response fundraising campaigns that utilize “multichannel” strategies and techniques that will assist your organization to integrate direct mail, online and telemarketing, in a planned and measurable manner to increase revenue … while building donor loyalty. We believe that the key to a client's success is our focus on utilizing proven yet innovative marketing solutions. We will work with you to manage and control all aspects of your program's development and implementation. From acquisition … to renewals and appeals … to donor cultivation such as newsletters and updates … Woodward Associates prides itself on being able to quickly grasp potential fundraising messages and strategies … turning concepts into dollars! Emergency and Disaster Fundraising Campaigns The Asian Tsunami and the 2005 Hurricanes demonstrated the enormous power of the internet, in-bound telemarketing and mail as viable fundraising vehicles for both low and high dollar donations. Literally billions of dollars, including record numbers of major gifts were given online, by phone and through the mail. Few nonprofits – even veteran relief and disaster organizations – are truly prepared to raise as much money as possible through all direct response vehicles. Mail should work hand in glove with fundraising capacity, in-bound telemarketing systems and caging operations that can match the capacity needed when a disaster strikes must be in place before they are needed. Also, few nonprofits take the next vital steps towards converting ‘disaster’ or ‘emergency’ donors into on-going, long-term multiple-gift contributors. Flash Philanthropy Flash philanthropy is a new phenomenon. These "emergency" or “disaster” donors will give at the news of a major disaster, but many will not be heard from again. Turning these previously one-time donors into dedicated, long-term supporters of your organization is a key opportunity for greater fundraising success, and one that cannot be overlooked. Though very few of these special one-time donors will give a second gift of their own accord, they can be pursued in a skilful, dedicated fashion to eventually become much desired long-term donors. Here at Woodward Associates, we are committed to delivering innovative and cost-effective strategies to your organization, that address today’s new realities, like those outlined above, in fundraising, both on-line and off. That’s why Woodward Associates offers emergency campaign development for organizations likely to be faced with raising funds in an emergency or disaster situation. Sustainer Campaigns The psychology of giving has shown that the best time to ask a person for an additional gift is immediately after they have just done so! A well planned sustainer campaign focuses on converting one-time donors to monthly givers, and has proven to be remarkably efficient and predictable sources of ever-increasing organizational income. The key to a successful monthly giving program lies in strong well-written and carefully tested scripts, daily management of the program down to the individual caller level, coupled with proven fulfillment strategies. Woodward Associates, along with our strategic partners at CMS, can provide your organization with a turn-key product using little or no staff time or resources to build or manage the program. Organizations that have adopted monthly sustainer programs have seen a significant growth in annual dollars, as donors give at a higher level. Experience has shown that donors who commit to monthly giving programs retain their loyalty and commitment to an organization over a seven to nine year period.

Annual Direct Response Fundraising Campaigns

Woodward Associates has extensive experience in developing annual direct response fundraising campaigns that utilize “multichannel” strategies and techniques that will assist your organization to integrate direct mail, online and telemarketing, in a planned and measurable manner to increase revenue … while building donor loyalty.

We believe that the key to a client's success is our focus on utilizing proven yet innovative marketing solutions. We will work with you to manage and control all aspects of your program's development and implementation.

From acquisition … to renewals and appeals … to donor cultivation such as newsletters and updates … Woodward Associates prides itself on being able to quickly grasp potential fundraising messages and strategies … turning concepts into dollars!

Emergency and Disaster Fundraising Campaigns

The Asian Tsunami and the 2005 Hurricanes demonstrated the enormous power of the internet, in-bound telemarketing and mail as viable fundraising vehicles for both low and high dollar donations. Literally billions of dollars, including record numbers of major gifts were given online, by phone and through the mail.

Few nonprofits – even veteran relief and disaster organizations – are truly prepared to raise as much money as possible through all direct response vehicles. Mail should work hand in glove with fundraising capacity, in-bound telemarketing systems and caging operations that can match the capacity needed when a disaster strikes must be in place before they are needed. Also, few nonprofits take the next vital steps towards converting ‘disaster’ or ‘emergency’ donors into on-going, long-term multiple-gift contributors.

Flash Philanthropy

Flash philanthropy is a new phenomenon. These "emergency" or “disaster” donors will give at the news of a major disaster, but many will not be heard from again. Turning these previously one-time donors into dedicated, long-term supporters of your organization is a key opportunity for greater fundraising success, and one that cannot be overlooked.

Though very few of these special one-time donors will give a second gift of their own accord, they can be pursued in a skilful, dedicated fashion to eventually become much desired long-term donors.

Here at Woodward Associates, we are committed to delivering innovative and cost-effective strategies to your organization, that address today’s new realities, like those outlined above, in fundraising, both on-line and off.

That’s why Woodward Associates offers emergency campaign development for organizations likely to be faced with raising funds in an emergency or disaster situation.

Sustainer Campaigns

The psychology of giving has shown that the best time to ask a person for an additional gift is immediately after they have just done so!

A well planned sustainer campaign focuses on converting one-time donors to monthly givers, and has proven to be remarkably efficient and predictable sources of ever-increasing organizational income.

The key to a successful monthly giving program lies in strong well-written and carefully tested scripts, daily management of the program down to the individual caller level, coupled with proven fulfillment strategies.

Woodward Associates, along with our strategic partners at CMS, can provide your organization with a turn-key product using little or no staff time or resources to build or manage the program.

Organizations that have adopted monthly sustainer programs have seen a significant growth in annual dollars, as donors give at a higher level. Experience has shown that donors who commit to monthly giving programs retain their loyalty and commitment to an organization over a seven to nine year period.