Woodward Associates: Client Services

		Organizations today face the duel challenges of acquiring new donors while retaining existing donors - both have become more taxing as the “direct mail” donor base continues to age. Woodward Associates stands uniquely equipped to assist your organization create and implement refinements to meet these challenges. Not only can we craft a clear strategic vision that matches your needs, both now and in the years ahead, we have the depth of field to provide the creative concepts from messaging to package development and integration of “new media” to support that vision. This ability is backed by our highly developed and resourceful analytical skills and programs. We will look at your past programs and their results, then create strategies and a long-range plan for growth … providing you with a healthy and robust fundraising future. In today’s crowded nonprofit market, it is essential for an organization to move itself ahead of the pack in all respects. These are the essential elements of your direct response program that Woodward Associates is ideally suited to address. Strategic Vision Woodward Associates’ direct response strategy is based on our proven track record with a wide variety of organizations over the last 20+ years. We would begin by performing a complete review and analysis of your current direct response approaches. After evaluation of all components and strategies, Woodward Associates would provide your organization with a comprehensive evaluation report of existing programs and long-term investment strategies for future file expansion to reach your budgeted goals. Planning and Analysis Woodward Associates places a high value on program planning and analysis. We know that long-term and short-term planning, coupled with ongoing, in-depth analysis, are key factors in an organization’s ability to move from “direct mail” to a strategic, integrated direct response fundraising program. We will work closely with you to review creative content, program materials, and analytical reports, while formulating recommendations for improving and expanding your direct response programs. Woodward Associates also offers analytical capabilities beyond performance analysis. We will conduct a quantitative audit assessment of your fundraising programs, preparing a careful analysis of what, and where, opportunities exist while highlighting new fundraising initiatives and integration strategies that should be developed to increase your base of financial support in the years ahead. Creative Development Woodward Associates will provide your organization with an array of creative services ranging from the conception of an entire strategic communications plan and message development, to working with your existing copywriters and design firm … or by bringing new talent to the table to marry copy and art … for direct mail, telemarketing, and online fundraising as well as other collateral materials the organization may need. Our hallmark is our ability to mirror the level of substance and detail, voice and presentation of our clients’ personality and unique identity in the nonprofit world. We utilize information provided by the organizations we serve to craft compelling fundraising case statements that motivate donors to give at ever-increasing levels.

Organizations today face the duel challenges of acquiring new donors while retaining existing donors - both have become more taxing as the “direct mail” donor base continues to age. Woodward Associates stands uniquely equipped to assist your organization create and implement refinements to meet these challenges.

Not only can we craft a clear strategic vision that matches your needs, both now and in the years ahead, we have the depth of field to provide the creative concepts from messaging to package development and integration of “new media” to support that vision.

This ability is backed by our highly developed and resourceful analytical skills and programs. We will look at your past programs and their results, then create strategies and a long-range plan for growth … providing you with a healthy and robust fundraising future.

In today’s crowded nonprofit market, it is essential for an organization to move itself ahead of the pack in all respects. These are the essential elements of your direct response program that Woodward Associates is ideally suited to address.

Strategic Vision

Woodward Associates’ direct response strategy is based on our proven track record with a wide variety of organizations over the last 20+ years. We would begin by performing a complete review and analysis of your current direct response approaches. After evaluation of all components and strategies, Woodward Associates would provide your organization with a comprehensive evaluation report of existing programs and long-term investment strategies for future file expansion to reach your budgeted goals.

Planning and Analysis

Woodward Associates places a high value on program planning and analysis. We know that long-term and short-term planning, coupled with ongoing, in-depth analysis, are key factors in an organization’s ability to move from “direct mail” to a strategic, integrated direct response fundraising program.

We will work closely with you to review creative content, program materials, and analytical reports, while formulating recommendations for improving and expanding your direct response programs.

Woodward Associates also offers analytical capabilities beyond performance analysis. We will conduct a quantitative audit assessment of your fundraising programs, preparing a careful analysis of what, and where, opportunities exist while highlighting new fundraising initiatives and integration strategies that should be developed to increase your base of financial support in the years ahead.

Creative Development

Woodward Associates will provide your organization with an array of creative services ranging from the conception of an entire strategic communications plan and message development, to working with your existing copywriters and design firm … or by bringing new talent to the table to marry copy and art … for direct mail, telemarketing, and online fundraising as well as other collateral materials the organization may need.

Our hallmark is our ability to mirror the level of substance and detail, voice and presentation of our clients’ personality and unique identity in the nonprofit world.

We utilize information provided by the organizations we serve to craft compelling fundraising case statements that motivate donors to give at ever-increasing levels.