Woodward Associates: Donor Programs

		Middle and Major Donor Programs I am getting more middle and major gifts online, over the phone and in the mail … do I need to take them out of those programs? During the past few years, organizations have seen donors make larger gifts through the mail, by phone and particularly online. Woodward Associates can help you create programs that will maximize these relationships by integrating traditional larger donor strategies with a mix of direct response communications that continues to build donor loyalty. New Donor Acquisition / Lapsed Donors Help! My donor file is shrinking! Effective donor acquisition programs assure that your donor base is continuously replenished. Reinstatement of lapsed donors provides an additional opportunity to bring donors back to the file, with significant savings to your organization. At Woodward Associates, we focus on working with you to both secure new donors and reinstate lapsed donors via the Mail, Phone and Online, using a variety of proven, effective approaches. Donor Renewals and Cultivation I’ve got a new donor … how do I keep him, or her? Strong donor/membership renewal and cultivation programs build bonds with new constituents, while continuing to strengthen your relationship with your existing donors and members. Woodward Associates can help you connect to all types of constituents with targeted messaging in a variety of formats both “On-” and “Off-” Line, including: Newsletters, Constituent Updates, Annual Appeal and Renewal Programs, New Donor / Membership Kits, Upgrade Programs, Sustainer Campaigns, and Planned Giving Lead Generation. Sustainer Campaigns Will a sustainer campaign work for us? Sustainer Campaigns offer the quickest and highest returns on investment fundraising strategies an organization can make when new donors come to the file. You are still fresh in their minds, they felt compelled to give to your organization - why not maximize those good feelings? Woodward Associates can help you create a sustainer campaign strategy and, with our direct response partner CMS, to provide copy, operator training and backend fulfillment.

Middle and Major Donor Programs

I am getting more middle and major gifts online, over the phone and in the mail … do I need to take them out of those programs?

During the past few years, organizations have seen donors make larger gifts through the mail, by phone and particularly online. Woodward Associates can help you create programs that will maximize these relationships by integrating traditional larger donor strategies with a mix of direct response communications that continues to build donor loyalty.

New Donor Acquisition / Lapsed Donors

Help! My donor file is shrinking!

Effective donor acquisition programs assure that your donor base is continuously replenished. Reinstatement of lapsed donors provides an additional opportunity to bring donors back to the file, with significant savings to your organization. At Woodward Associates, we focus on working with you to both secure new donors and reinstate lapsed donors via the Mail, Phone and Online, using a variety of proven, effective approaches.

Donor Renewals and Cultivation

I’ve got a new donor … how do I keep him, or her?

Strong donor/membership renewal and cultivation programs build bonds with new constituents, while continuing to strengthen your relationship with your existing donors and members. Woodward Associates can help you connect to all types of constituents with targeted messaging in a variety of formats both “On-” and “Off-” Line, including: Newsletters, Constituent Updates, Annual Appeal and Renewal Programs, New Donor / Membership Kits, Upgrade Programs, Sustainer Campaigns, and Planned Giving Lead Generation.

Sustainer Campaigns

Will a sustainer campaign work for us?

Sustainer Campaigns offer the quickest and highest returns on investment fundraising strategies an organization can make when new donors come to the file. You are still fresh in their minds, they felt compelled to give to your organization - why not maximize those good feelings? Woodward Associates can help you create a sustainer campaign strategy and, with our direct response partner CMS, to provide copy, operator training and backend fulfillment.