Utilizing integrated strategies to solicit / cultivate donors and members is an area that all nonprofits should immediately consider as they look to expand their outreach. Americans, including those 55 and over, are spending more time online - ordering products, staying in touch with family and friends, banking, and generally keeping themselves informed.

Additionally, they are using the Internet to sign petitions, participate in advocacy efforts, follow local, state and national elections and making multichannel donations the norm rather than the exception.

Woodward Associates has extensive experience in developing campaigns that utilize multichannel strategies and techniques. These will assist your organization to integrate and expand your current direct mail and telemarketing efforts with online strategies.

We will work with you to successfully maximize your current direct response programs, with the integration of “new media” into all of your direct response programs.

We will also work with you to review your current fundraising programs, both on and off line, to ensure that your organization is positioned to maximize your potential in the current marketplace.